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SEARCH ENGINE OPTIMISATION SERVICES

Search engine optimisation (SEO) is an internet marketing technique used for improving the volume and quality of visitors to a website through search engines such as Google, Yahoo & MSN. Typically, the higher a website appears on the search engine results page (SERP), the greater are the number of hits it receives from that search engine.

SEO strategy is based on the working of search engines and what people usually search for. Accordingly, a site is optimized by increasing the relevance of the content to specific key phrases and editing HTML coding to comply with the indexing activities of search engines. Various types of search can be targeted. These include image search and search on industry-specific vertical search engines.

Why Organic or Natural Search Engine Optimisation?

• Search engines constitute about 80% of internet traffic.
• Cost-effective: Using the pay per click technique for high-volume phrases can be expensive.
• Brand: Effective search engine optimisation can bring your website on the first page of the search engine and help build your brand name.
• Targeted Marketing: Getting your site placed favourably on the search engines' results pages delivers highly targeted leads specific to your industry.

DIRECT EMAIL MARKETING

Let the world know all about your company with branded email newsletters. It’s a brilliant way to communicate with customers and potential customers about news, special offers, and promotions.

Why use email marketing?

• Cross-sell your products and services
• Get invaluable feedback from your customers
• Generate repeat sales
• It's an instant way to communicate with your customer base
• Increase your online conversion rates

Our email marketing services have many benefits, including those below;

• Cost effective way to promote your business
• Portray a professional company image
• Our email marketing system is easy to use and will save you time
• Create and manage your own mailing lists
• Our system allows you to work out your ROI

Our email marketing system is a web-based application which requires no installation and is simple to use and update.

PAY PER CLICK SERVICES

PPC, or pay per click, is a popular online advertising model running on search engines, content websites, blogs and other advertising networks. With this tool, advertisers need to pay only when someone clicks on their ad. Websites using pay per click advertisements display an ad when a query matches the keyword list of the advertiser. The ad features on the top of the results page of the search engine or towards the right side as hyperlinked text under “Sponsored Links.”

Advertisers must estimate the value of each click, based on the kind of traffic they are expecting from a source. This determines the potential gains for an advertiser. Thus, targeting the right market is an essential part of a pay per click campaign. The traffic must be interested in the offer and have the intention of purchasing the product. In addition, the location of the traffic (geo targeting) and the time when it is browsing are also crucial factors.

A pay per click campaign has the following benefits:

• Budget option: A PPC campaign can be budgeted on a daily basis. This helps in adjusting spending according to performance.
• Works well with SEO: A balance between PPC and SEO works well for formulating a keyword strategy.
• Instant traffic: As compared to search engine optimization which may take months to show results, PPC delivers immediately.

SOCIAL MEDIA MARKETING SERVICES

With the Internet becoming more interactive than ever, businesses can not afford to miss out on the power of Web2.0 to establish and reinforce their online presence. Activities such as social networking, sharing of images and videos, and microblogging to build networks that spread the online buzz about your business are what social media marketing is all about. This strategy is an essential part of the management of your online reputation.

While search engine optimisation takes around six months to show results, hiring professionals to use social media delivers quickly. Websites such as FaceBook, YouTube and Twitter have a very wide reach. Traffic can be attracted from these networks.

Benefits of Social Media Marketing

• Social media is where the future is. Moving away from one-way traditional advertising, information travels through communication.
• Community building: Social media is one place where people look for others sharing their interest.
• Brand building: The more people talk online about your brand, the greater will be its visibility, recognition and knowledge.
• Social media marketing is one of the cheapest internet marketing options. In addition, it brings backlinks which benefit the search engine rankings of your website.